At Digitalogy, we spearheaded the brand development for OrthTeam, a collective of expert consultants specialising in musculoskeletal (MSK) conditions. Our focus was on creating a professional yet approachable identity that embodies OrthTeam’s extensive expertise in the healthcare sector while instilling trust, care, and a commitment to excellence in patient outcomes.

We initiated the process by designing a clean and modern visual identity that reflected the team’s dedication to high-quality, personalised care. This encompassed the creation of a distinctive logo, the selection of a calming colour palette, and typography that conveyed professionalism and clarity. We extended the branding across a range of collateral, including brochures, business cards, and digital assets, ensuring a cohesive and consistent experience across all touchpoints.